Contemporary Muslim Consumer Cultures – an Emerging Field of Study
Free University of Berlin, September 24 – 27, 2008 Silberlaube, Habelschwerdter Allee 45, Room K25/11
Consumer culture in the Muslim world, or Muslims as a specific target group who participate actively in a consumer market, are rather new realms for academic researchers. For many Muslims, consumption plays an increasing role in identity formation. Their growing cultural and religious self-awareness transforms markets, advertising strategies and consumer behavior. Muslim consumer culture is closely interrelated to globalization and is, therefore, of relevance to various areas of economic, sociological, anthropological, psychological and religious
scholarship. However, so far scholarly research on this subject has been very limited. And though studies very often acknowledge or include the interdisciplinary character of Muslim consumer culture, there is still a need for a comprehensive analysis of its many aspects.
The conference aims at creating a network of international scholars and young researchers with various approaches to the subject, and it also aims at initiating exchange and cooperation between them to develop the basic grounds for this emerging field of study. The participants are coming from various countries of the Middle East and Europa as well as Indonesia and the United States. Sessions deal with advertising, Islamic products, new media, national and ethnic patterns of consumption, shopping malls and questions of globalisation The discussions will pay particular attention to the role of consumption for identity formation - religious as well as national and ethnic - and on the relationship and interaction between global and local developments.